During Itsuki's student days, while engaged in rural development in developing countries, he met small business owners who, despite their talent and hard work, were unable to grow because they lacked access to finance and information. Confronted with the reality that the circumstances of one’s birth can drastically shape the course of life, he felt a deep sense of powerlessness. Believing that Bangladesh—often overlooked compared to India or Africa—holds the potential for creating significant social impact, he decided to start a business there.

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学生時代、途上国の農村開発に携わる中、才能と努力にあふれながらも金融や情報にアクセスできず、成長できないスモールビジネスのオーナーたちに出会う。生まれた環境の偶然によって、人生の運命が大きく左右されてしまう現実に直面し、無力さを痛感。インドやアフリカに比べ見過ごされがちな国、バングラデシュにこそ大きな社会的インパクトがあると確信し、バングラデシュで起業。