Jet Son is the Co-Founder & CEO of TrendRider.io, a fintech startup that simplifies market trading through structural intelligence and adaptive AI. A serial entrepreneur and angel investor, Jet Son has founded multiple ventures across North America and Asia, and previously led product strategy and localization for TomTom in Asia Pacific as well as contributing to the launch of Siri in Southeast Asia at Apple. Based in Tokyo, he is an active mentor and advisor supporting early-stage founders on product-market fit, scaling, and fundraising, with a focus on impactful and socially conscious innovation.