During Itsuki's student days, while engaged in rural development in developing countries, he met small business owners who, despite their talent and hard work, were unable to grow because they lacked access to finance and information. Confronted with the reality that the circumstances of one’s birth can drastically shape the course of life, he felt a deep sense of powerlessness. Believing that Bangladesh—often overlooked compared to India or Africa—holds the potential for creating significant social impact, he decided to start a business there.

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