Hiraku Iwashita

Representative Director of the Japan Web3 Tourism Association, the first industry body in Japan leveraging Web3 to address challenges in the tourism sector. As a pioneer in Tourism × Web3, he has led initiatives such as the Japan Tourism NFT Awards and the Tourism × Web3 Forum, while contributing policy proposals to the Japan Tourism Agency and supporting projects by the Cabinet Office and the Japan National Tourism Organization (JNTO). Believing that Japan—an advanced nation in tackling social challenges, equipped with strong technological capabilities and a culture that values harmony—should lead the world in this field, he is committed to realizing a sustainable tourism model powered by Web3.